Velocity Group Design

contact@velocity

Altos was the first Oncology clinic specific software company. This was a soup to nuts operations where we were defining the ingredients of each course in a rapidly changing media landscape. When they were bought a while back they were the largest medical industry purchase made by Google.Read more…

VELOCITY GROUP DESIGN

CORPORATE ID PROJECTS:
THE ALTOS SOLUTION

Videos online or in the digital realm, for the most part, are formatted for the youtube style frame with controls. Our digital videos are of a completely different character and format. As they appear on the site they are promotional story telling devices produced to blend seamlessly into the fabric of the digital pages. We use the color palette of the page to bring forward these images. Choosing to create frameless multi-dimensional story telling imagery. Read More…

DIGITAL VIDEO;
INTO THE GRAPHIC FABRIC

REFLECTIONS:
ADVERTISING GOES DIGITAL

In concert with our design services was our focus on corporate strategy. This was result of broad based experience that to have truly effective ad and marketing programs often required solving problems further up-stream. So we would perform a complete operational analysis. We were asked into this project to do a full analysis of traditional advertising production versus the then new digital service bureaus. It was 1991, before boutique design firms and ad agencies had gone fully digital in-house. The graphic is an AT&T acccounting department punch card. Read More…

REFLECTIONS:
The logo that became
the product design

VELOCITY GROUP EST. 1992
ONLINE SINCE 1996

THE PUZZLE WORKS
EST. 1986

CORPORATE IMAGE
EST. 1980

S. SCOTT CALLAN DESIGN
EST.1974

Here we step back in time to a lost art: the rapidograph and marker comprehensive. This was the foundation of advertising communication between the art department, the client, the photographer, the type setter, the production artists and the printer. Read More…

REFLECTIONS;
THE LOST ART OF THE COMP

In the spirit of corporate comedy, I hereby present the origins of every home food delivery service now struggling for market share and customers. .Read More…

THE SETTON COLLECTION:
A PRINT PROJECT

For the most part, classic car broker ads are, yawn, pretty staid. Here we progressively evolved a story telling method for the exceptional cars on offer. The ads were designed to graphically address the provenance of these cars to a very specific group of private buyers. They were produced to visually compete in the graphically rich environment of the prominent automobile magazines, Cavallino, Motorsport and F1. Read more…

REFLECTIONS:
REGIONAL AS NATIONAL

This was a project of how a personal vacation was utilized to transform a local motorcycle dealership into a national brand,
evolving into an international project. Read More...

AMPHORAE
A JOURNEY FROM THE VINEYARD

Explaining wine beyond the label and price, on a touch screen amidst the wine racks.
Read More...

REFLECTIONS:
VIDEO GAMES EMERGE

Anyone who drank a beer to the sound of those screen graphics can date this project.
Read More...