Observations on Ferrari takes the now established editorial route of S. Scott Callan's Publications by placing the characters and the company in the landscape of the time. Here the reader stands amidst the rubble of the immediate post World War II period and travels on to the height of the Mid-Century Modern era.
He tells the story of how Enzo Ferrari sought to resurrect his Scuderia, and in the process taking it from racing team to race car manufacturer. And doing so in an industrially devastated Italy.
To bring this into clear focus the Prologue begins with the arrest of Mussolini in 1943, and examines the social, economic and cultural destruction that followed, thus setting the stage for the surreal challenges faced.
The story then takes the reader through the geopolitical and socio economic events that rebuilt and unified Europe. Events of such epic proportion that it transformed Ferrari's operation from race car builder to significant player in the international automotive community. In observing the transformation the reader attends the races as they evolved from competition of surviving pre-War hardware to engineering of a modern era once only imagined.
We will also walk the factory floors, as we examine the unique Italian relationship between automobile manufacturer, with their focus of capital on engineering, and the Carrozzeria, whose industrial design concentration was on defining and driving fashion.
At its base, this is the story of people, a select group of whom have the responsibility of foresight, to see the future of the automobile.
In this case, the high performance automobile..in its ultimate state.
And the subtitle: The King's Eyes? Well, Just like any good mystery, it's revealed in the story.
Observations reflects the author's experience in the Italian motor industry, with its special focus on high performance engines, manufacturing throughput and finance.
To read an excerpt from the Ferrari Softcover click here*.
For insight into the depth of research behind Observations here is a link to the Observer's Guide research document I composed at the onset of the project. It details every Ferrari made during the 1946 to 1966 period, as they evolved to face the challenge of each season's competition in Formula 1 and the World Sportscar Championship and the new generations of road cars the were developed directly from their engineering.
Cover price: $125 USD, plus shipping.
Just click the Acquire button below to go to Paypal's secure purchasing site.
416 pages.
94 photographs, mostly color
37 illustrations
34 charts of the Ferrari models, the F1 races and some WSC Championship races, all in detail.
Photography and illustrations by S. Scott Callan
Period photography by Bernard Cahier
And archive material from…well you'll just have to read through to the bibliography...
The Cavallino review
Hemmings Motor News
Veloce Today
He tells the story of how Enzo Ferrari sought to resurrect his Scuderia, and in the process taking it from racing team to race car manufacturer. And doing so in an industrially devastated Italy.
To bring this into clear focus the Prologue begins with the arrest of Mussolini in 1943, and examines the social, economic and cultural destruction that followed, thus setting the stage for the surreal challenges faced.
The story then takes the reader through the geopolitical and socio economic events that rebuilt and unified Europe. Events of such epic proportion that it transformed Ferrari's operation from race car builder to significant player in the international automotive community. In observing the transformation the reader attends the races as they evolved from competition of surviving pre-War hardware to engineering of a modern era once only imagined.
We will also walk the factory floors, as we examine the unique Italian relationship between automobile manufacturer, with their focus of capital on engineering, and the Carrozzeria, whose industrial design concentration was on defining and driving fashion.
At its base, this is the story of people, a select group of whom have the responsibility of foresight, to see the future of the automobile.
In this case, the high performance automobile..in its ultimate state.
And the subtitle: The King's Eyes? Well, Just like any good mystery, it's revealed in the story.
Observations reflects the author's experience in the Italian motor industry, with its special focus on high performance engines, manufacturing throughput and finance.
To read an excerpt from the Ferrari Softcover click here*.
For insight into the depth of research behind Observations here is a link to the Observer's Guide research document I composed at the onset of the project. It details every Ferrari made during the 1946 to 1966 period, as they evolved to face the challenge of each season's competition in Formula 1 and the World Sportscar Championship and the new generations of road cars the were developed directly from their engineering.
Cover price: $125 USD, plus shipping.
Just click the Acquire button below to go to Paypal's secure purchasing site.
416 pages.
94 photographs, mostly color
37 illustrations
34 charts of the Ferrari models, the F1 races and some WSC Championship races, all in detail.
Photography and illustrations by S. Scott Callan
Period photography by Bernard Cahier
And archive material from…well you'll just have to read through to the bibliography...
The Cavallino review
Hemmings Motor News
Veloce Today
"Total mastery over complex technical and social material.
I've really never read anything like it in the automotive genre. In fact I doubt if there is anything like it in any genre. The author goes from CLEARLY describing the multiple valve spring arrangement of Lampredi's Ferrari four to a discussion of GM's role in the sports car movement. This combination of expertly commenting on both the technical and the social is unusual and used here to great effect. The width and depth of knowledge is amazing.
Reads like David Halberstam.
A landmark automotive book."
Pete Vack
Veloce Today
I've really never read anything like it in the automotive genre. In fact I doubt if there is anything like it in any genre. The author goes from CLEARLY describing the multiple valve spring arrangement of Lampredi's Ferrari four to a discussion of GM's role in the sports car movement. This combination of expertly commenting on both the technical and the social is unusual and used here to great effect. The width and depth of knowledge is amazing.
Reads like David Halberstam.
A landmark automotive book."
Pete Vack
Veloce Today
Introduction
We've received some requests to purchase by a more traditional method. email us for more information, or give a ring: 510.388.2636
The great Massimino examines the new 1964 1.5 liter V8
Top: Lorenzo Bandini at the Targa in his P3
This is a 166 MM with a gear drive 166 F2 engine. A rare animal.
Above: The Reims 12 hour 1964
"...A landmark automotive book."
Pete Vack Veloce Today
Pete Vack Veloce Today
The New Softbound Limited Edition
Forgive our excitement,
but they look pretty amazing.
but they look pretty amazing.
“...And it’s a damn good read.”
Steve Heim, NYC
Steve Heim, NYC
The content of the softbound is the same as the 416 page leather bound Ferrari book.
The similarity extends to the fact that the new editions are being run by our master
printer in San Francisco on the same 2500 dot per inch press as our custom leather
limited editions. The only difference being we are running them in small batches of 50.
For this new softbound edition we are using the very interesting semi-matte 'silk'
paper stock, for photographic excellence. This is the same paper stock as our most
expensive three volume, 880 page publication Automobilist Century.
The author at the factory 1992.
